‘Hayaam’ means ‘madly in love’ in arabic, and this intense blend of oud is certainly ‘heady’.
Aimed at a seasoned palette this blend is not everyone’s cup of tea at an instant sniff…. but I love it! If you have worn oud for awhile you will appreciate this. It smells authentic; the oud really comes through followed by the floral, fruity and musky notes, which appease you and give the blend a lift.
In-store people with an unseasoned palette for oud usually don’t take to it instantly, but after about 10-15 minutes almost always return to buy it saying they can’t get the scent out of their head.
People who do wear oud all the time, are surprised at how premium it smells, given that it’s priced only at £34.99. I always explain that this is because it contains real oud, but it is also a ‘mukhallat’ (which means blend). So as it’s blended with other ingredients, you get that hit of real oud, filled out with other notes, and a price tag the fraction of what a concentration of pure oud would be.